From sales letters to product sheets to the company newsletter. From the blog site to social media to a white paper. Or maybe it’s an invitation to an event, or a press release, poster, or maybe, just maybe – a radio or TV commercial, or a print ad. Here’s what you need to know. 


You will get the tools to:

  • Understand what you must think about before you start writing - and why
  • Write clear, results-oriented copy that works
  • Create great headlines, titles, and names
  • Multiply the value of each piece by using the campaign approach
  • Define your audiences and meet their needs
  • Give a good interview
  • Ask the right questions
  • Get better results without spending more money
  • Make the most of limited resources
  • Get management approval


Talk to Gail Today.

On and off-line

Promotional Writing

Put it all together

Communication in the Workplace

"Translate" your technical information

Communicating Technical Information Effectively to Non-technical Readers

From conference room to the platform, this practical workshop will show you how to overcome stage fright, develop a clear message, make your point effectively, and come across as a knowledgeable professional. You’ll learn how to be more persuasive, more effective.


You will get the tools to:

  • Become more confident, more comfortable in front of an audience
  • Come across as a knowledgeable professional
  • Polish your existing presentation skills
  • Discover and enhance your own unique speaking style
  • Develop a clear message
  • Make your point effectively
  • Get - and keep - audience attention
  • Handle distractors
  • Be more persuasive, more effective
  • Finish strong!


Talk to Gail Today

Here’s how to present those technical ideas, facts, benefits, and processes in instructions, manuals, presentations, proposals, sales letters, catalog sheets, and PowerPoint presentations. How to translate what you want to say in benefit terms. You’ll learn the differences between good, correct business writing, and writing specialized technical materials for a non-technical reader - from the reader who will work with the material, to the decision-maker with the “go-no go” power to approve the development budget or placing the order. 


You will get the tools to:

  • "Translate" your technical information for easy reading by the non-technical reader
  • Understand the differences between writing for technical and non-technical readers; how to make adjustments - and why it matters.
  • Write stronger proposals and clearer reports
  • Tighten up your writing for better comprehension
  • Use basic technical writing guidelines with non-technical readers
  • Select, edit, and organize your material most effectively
  • Work with a variety of formats and media
  • Use graphics to enhance your message and make your point


Talk to Gail Today

Present like a pro

How to Plan, Write, and Deliver Your Powerful Presentation

We’ll start with the basics of communication - in writing and in speaking - and work through to specific applications of tested techniques and tactics to smooth and solve workplace issues. 


You will get the tools to:

  • Make your point fast!
  • Write less and say more
  • Get started quickly, easily, confidently
  • Write clearly, concisely, convincingly
  • Use a simple formula to help the reader "get it" at a glance
  • Improve conversations with customers and co-workers
  • Uncover the "real issue"
  • Deal effectively with both expected and unexpected oral communication
  • Handle day-to-day situations comfortably
  • Master your own feelings
  • Achieve the best outcomes


Talk to Gail Today

Highly interactive, solid-content workshops provide tactics your people can use now.


503 318-7412